Companies looking to improve their website performance sometimes struggle with a trade-off between UX and SEO. A website full of SEO-optimised text does not look fancy so the SEO strategy could harm the UX strategy. But also the contrary is true. A website with only a few well-converting buttons might diminish the chance to be found by the search engine bots.
If you take on the right approach balancing UX and SEO, both UX conversion and attracting quality leads will improve. We learnt together with the customers we supported how this works. Let us share some best practices.
Cats and dogs
We talked about a “cat” in the SEO description, so we also showed this cat on the page and the conversion improved because of our consistency. Customers prefer doing business with honost companies and brands.
Boring more information
Linkbuilding requires creativity to touch the customer’s heart. Avoid “more information” in the link description. Hovering over the link or the button, customers prefer to know what they can expect after clicking the button or link.
Welcome and guide customers
A website is like a brick and mortar shop. The welcome team shows you around and points you to the the best matching solutions for the customer’s needs. The welcome team should be as precise as possible with words and steering.
This and that
If you want to attarct more leads, you should also monitor the lead generation. No compromises should be accepted. Reports about conversions never lie.
Leave a Reply